Success Story

Accelerating Brand Awareness to Win Deals

Challenge

A company new to the public sector market must quickly figure out not only key government officials, but also the dynamic nature of government operations. A local system integrator, hired Traversant Group to open the right doors, identify the right government contracts, and develop an effective go-to market strategy.

Solution

Acting as an extension of the sales team, Traversant Group identified available government contracts and upcoming sales opportunities to accelerate the visibility of the brand and position the company for success. 

Our work included researching agency budgets and strategic priorities, preparing a message platform and making high-level introductions to both state and local government decisionmakers. Because the company was new to public sector, Traversant Group also helped expand the firm’s partnerships and prominence in the local vendor community.

Traversant Group truly understands the intersection of government and technology. They find the right product/market fit and then introduce us to the right stakeholders. Traversant Group has relationships that matter

Keegan Linza | VMware

Traversant’s approach to political consulting protects our brand and aligns to our strong ethical approach to doing business with the government. Their experience filled a key gap in our overall strategy and yielded closer partnerships with our customers.

Tim Lake | Region Manager Southwest States, Cisco

Traversant Group worked with us to open doors and set up important meetings, and has been very central to positioning us for success.

Michael Lagioia | Senior Director of Interface Technical Training

Results

Traversant Group was able to make the right introductions across state and local government. Within the first year, the firm had been awarded multiple agency projects. Now, the company is viewed as a leading local software implementation partner across the Arizona public sector.

Access Isn’t Enough If You Don’t Have a Strategy.

New to government sales? Already have connections? Wherever you’re starting from, Traversant Group can help you define your destination — and make it there.

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