Acting as an extension of the sales team, Traversant Group identified available government contracts and upcoming sales opportunities to accelerate the visibility of the brand and position the company for success.
Our work included researching agency budgets and strategic priorities, preparing a message platform and making high-level introductions to both state and local government decision makers. Because the company was new to the public sector, Traversant Group also helped plan a public sector cybersecurity event and expand the firm’s partnerships and prominence in the local vendor community. These private sector relationships furthered the scope and reach of the company.
The combination of both public and private sector knowledge resulted in the cybersecurity solution company becoming the preferred partner for government officials.