Accelerating Brand Awareness of a Cybersecurity Solution Provider to Expand Market Share


A company new to the public sector market must quickly figure out not only key government officials, but also the dynamic nature of government operations.

Without any presence in the government market, a cybersecurity solution company hired Traversant Group to open the right doors, identify the right government contracts, and develop an effective go-to market strategy.

Solution & Results

Acting as an extension of the sales team, Traversant Group identified available government contracts and upcoming sales opportunities to accelerate the visibility of the brand and position the company for success.

Our work included researching agency budgets and strategic priorities, preparing a message platform and making high-level introductions to both state and local government decision makers. Because the company was new to the public sector, Traversant Group also helped plan a public sector cybersecurity event and expand the firm’s partnerships and prominence in the local vendor community. These private sector relationships furthered the scope and reach of the company.

The combination of both public and private sector knowledge resulted in the cybersecurity solution company becoming the preferred partner for government officials.

Access Isn’t Enough If You Don’t Have a Strategy.

New to government sales? Already have connections? Wherever you’re starting from, Traversant Group can help you define your destination — and make it there.