We design and execute high visibility government strategies for companies who have a lot at stake. Those strategies happen at state and local government levels in markets across the United States. They involve everything from figuring out the long-term strategic objectives to managing and executing every tactic - from research to policy formation, sales strategy to procurement, partnerships to lobbying. Our job is to connect the right dots, spark the right conversations and pave the way for winning outcomes.
Unlike those firms that constantly hustle to a short-term goal, Traversant Group believes in achieving hyper significant outcomes by helping our clients build lasting capital within government.
In other words, we go way bigger than closing the deal. But we help with that, too.
Having advised some of the most prestigious companies worldwide, she has built a reputation as a leading procurement and business development strategist in government. She has delivered results for her clients in terms of market expansion, revenue generation and brand dominance by her driven nature, creativity and – at times – unconventional approach.
An attorney by training, Jennifer practiced law at two national law firms early in her career. She further honed her unique skillset as a partner in a national public affairs firm and as the Arizona Deputy State Procurement Administrator. She holds a B.S. with honors, M.B.A. and J.D. from the University of Arizona – making her a proud “Triple Cat.”
As a veteran in the worlds of legislation and lobbying, Shannon Whiteaker brings immense value and experience to Traversant Group. She has dedicated her career to working as an advisor and advocate for issues like energy, regulatory licensing, public health and more, like the role in which she supported various legislative efforts at the State Capitol as the Department of Health Services' Chief Legislative Officer.
She furthermore has a strong network of relationships with public officials and their staff within the Executive and Legislative branches of state government and local municipalities throughout Arizona. Shannon earned a B.S in Political Science and American History from Arizona State University and a Master in Public Policy and Administration (MPPA) from Northwestern University in Chicago, Illinois. She spends her time outside of work with her husband and their two amazing sons.
“As a trusted advisor, Traversant Group bridges government and private sector relationships with integrity and continues to add value at every turn, accelerating our brand visibility and relationships. Traversant Group is undoubtedly an asset to any organization and in my opinion our partnership has positively and monumentally changed our trajectory in Arizona.”
“Traversant Group has exceptional knowledge of the Arizona public sector landscape. The team was instrumental in helping ANM understand the State procurement code, high profile initiatives and technology trends, and key relationships to focus on developing. I recommend the Traversant Group to any company who is looking for guidance in building a public sector practice”
“Traversant Group has a quality relationship with all levels of government in Arizona, and has a good reputation with those individuals. The team has helped us make terrific progress and understand procurement 100 times better than we did before”
“Traversant Group is innovative, understands the challenges of working with public sector organizations and has a very detailed knowledge of the procurement code. The team is made up of visionaries who are ethical, collaborative and hold to high standards of integrity. I highly recommend them to companies looking to grow in the public sector.”
“Traversant’s approach to political consulting protects our brand and aligns to our strong ethical approach to doing business with the government. Their experience filled a key gap in our overall strategy and yielded closer partnerships with our customers.”